Customer Relationship Management
There are numerous on-demand and on-site CRM applications available. These legacy systems are built based on opportunity management which is managing all information about a prospects before they become customers. This ideology only encompasses one third of the full customer lifecycle.
None of these legacy CRM systems capture customer data natively because they lack a fundamental building block of customer relationship … what the customer actually purchased.
NetSuite captures this basic information via order entry and puts the "C" in CRM. Without integrated Order Entry, you can NOT trust traditional CRM's:
- Marketing ROI
- Sales Effectiveness
- Forecast Accuracy
- Sales Incentives
- Demand Forecasting